30-night money back window · Ships in a plain, unlabeled box
The Moods
Six scent moods, and what each one reads as
I spent years wearing things, watching how people reacted, and asking the blunt
question: what does this make you think of? Six moods kept coming up.
Fresh and cleanReads capable — but keeps a short memory.
Bright and sweetGets noticed fast, and forgotten faster.
Bold and boozyFills a room. Either exactly you, or a lot of you.
Warm and closeThe one that makes the person next to you lean in. This is where I landed.
Noticed is loud. Remembered is close.
The scent that turns heads across a room and the one people can't stop thinking
about are usually not the same scent.
The Difference
Why close beats loud
Bright and bold gets you noticed — it fills the space, it says look at me. Great for an
entrance, short on memory. The warm-and-close family works quietly instead, staying on your skin so
the person next to you is the one who catches it and asks what you're wearing.
N°01 · «Désir» — $49Extrait de parfum · 30ml
20–40% oil
A designer eau de parfum — ~$300EDP · ~50ml
15–20% oil
The typical under-$50 shelfEau de toilette
5–15% oil
Sol de Janeiro Cheirosa 62 — $39Perfume mist · 240ml
1–3% oil
Concentration tiers are an industry standard. This is the whole reason a 30ml bottle can outlast a 240ml one.
Warm, confident, the kind of scent that makes someone lean in.